How we made Taali Twirlz' AI ad: storyboard to final film in 10 days

Taali needed a launch ad for Twirlz, its Chatpata Masala corn puffs. No set, no actor, no shoot days. Our first storyboard went out on 12 July. The first final cut was ready on 22 July, ten days later. On Taali's Instagram the ad has crossed 480,000 views. Here is how it was built, and the four decisions that made it work.

The brief

Taali Twirlz are baked corn puffs: Chatpata Masala flavour, not fried, no palm oil. The brief was a 30 to 35 second vertical ad for Instagram and Meta, built around one line: “One twirl and the whole room turns up.”

The idea was simple. A tired girl walks into a plain white room after a long day. She spots a pack of Twirlz, tears it open, and the room turns into Taali's purple and yellow around her. Same room, same furniture. Only the colour changes.

The timeline

1. 12 Jul

   Day 0

   Storyboard round 1: 14 scenes, plus locked character, room and pack

2. 18 Jul

   Day 6

   Storyboard round 2: new lead, ribbons replace flat shapes

3. 22 Jul

   Day 10

   First final cut

4. 23 Jul

   Day 11

   An extra pack removed from a scene

5. 29 Jul

   Day 17

   Approved, and the editable project file handed over

Play 1: Lock the character, room and pack first

The fastest way to wreck an AI ad is drift. The lead's face changes between shots, a shelf moves, the pack label melts. So before a single shot was generated, we locked three references: the character before and after her outfit change, the room before and after, and the pack with a readable label.

One rule sat on top of everything: furniture, window, wardrobe, shelves and desk stay exactly where they are for the whole film. Only colour changes. That rule is what makes the transformation readable in two seconds on a phone.

Play 2: Storyboard twice, generate once

Changing a storyboard frame takes minutes. Changing a finished AI shot takes far longer. So the whole film was storyboarded shot by shot, with timing and camera notes for every scene, and then storyboarded again.

Round two made the big calls. The lead changed, and the flat geometric shapes from round one became ribbon streamers that twirl like the product's name. A scene was cut, and a new beat was added where a friend reaches in for a share.

Play 3: Write rules for the AI like a brand style guide

Left alone, AI models fill gaps with their own taste, usually sparkles, glow and glitter. The storyboard banned them in writing: graphics stay crisp, flat and solid, with no paint, no stars, no glitter and no glow. The final storyboard set ribbon streamers and confetti as the only graphic elements, used the same way in every cut.

Rules like these turn a model from a slot machine into a crew that follows a brief. The film was built with Seedance 2.0.

The film stayed close to the plan. Where it moved, it moved for the edit. The tear became a close shot of her hands opening the pack, and a laptop full of emoji was added to carry the mood shift.

Play 4: Make the product the hardest-working thing in the frame

AI gets the mood right fast. The real work in a product ad is making the product read. Every change after the first cut was about the pack:

• The tear. In the first cut she opened the pack with its back to camera. In the final, we see her hands tear it with the logo facing us.
• The reaction. She now holds the pack front-on, so TAALI TWIRLZ is readable at the film's peak.
• One hero pack. An extra pack in one scene was removed, so no second product competes for attention.
• The label. On the hero shot, the pack corner was corrected to the green vegetarian mark.

The result

• 480K+ views on Taali's Instagram, from an ad made in 10 days with no shoot.
• A 36-second, 9:16 ad for Instagram and Meta ads.
• The editable project file, handed over the day the film was approved.
• No shoot days: no set, no crew, no actor bookings.

What any D2C brand can take from this

1. Lock your assets first

   Character, location and product, before a single shot is generated. Drift is the biggest quality killer in AI video.

2. Storyboard before you generate

   Fix the story, cast and look on paper, where changes are cheap.

3. Write your brand rules down for the AI

   What it may add, what it must never add, and how every graphic element behaves.

4. Judge every cut by one question

   Can you read the product?